Buzzwords, Jargon, whatever you call it, there’s a lot of it in digital marketing and web development.  It can be a useful shorthand, but it can also be an obstacle.

It’s estimated that about 40% of small businesses still don’t have a web site.  Common reasons for not having one are cost, and lack of understanding.  However, now more than ever, if you’re not online you may find it hard to find new customers and provide a service for existing customers. 

Sometimes it can be hard to even know where to start, separating your CTA (calls to action) from your CTR (click though rates), your SSL certificates from your SEO, not to mention securing that elusive perfect domain name. 

We think everyone should make the most of the opportunities the world wide web has to offer, so to help make things bit more accessible, we’ve put together a jargon busting buzzword dictionary.  

Buster Buzzword's dictionary of jargon

A marketing device that encourages or instructs a customer to provoke a response.  For instance a “buy it now” button, or a “sign up now” link.

Click Through Rate. A measurement of how many people click on  a link to view a page, email or advert. 

A unique name which is used as the address where internet users can access your website. E.g cherwelldigital.co.uk.  The .co.uk part is actually called a top level domain. 

Search Engine Marketing- the process of making sure a website is high in the Search Engine Results Pages usually by using paid advertising, such as Pay Per Click (PPC) platforms like Google Ads or Facebook Ads, Differs from SEO which is usually a way of improving unpaid (or organic) search results.

Search Engine Optimisation – the process of making sure a website is set up to optimise its discoverability by search engines.  SEO is usually a way of generating unpaid (or organic) search results, as opposed to SEM (Search Engine Marketing)  or PPC (Pay Per Click) which are ways to improve paid search retails.  

Search Engine Results Pages.  The list of results that comes up when you enter a search term into Google or Bing etc.  Coming high in the SERPS is a goal of SEO, SEM, and PPC.

Secure Socket Layer  – the system of electronic authentication that gives a website a layer of security and confers a padlock in the domain name in the browser.  Sites without a SSL certificate will not have the padlock and have some form of security warning in the browser.  Although SSL has actually been superseded by TSL (Transport Socket Layer) the term “SSL” is still in common usage.

A Content Management system, that enables users to build websites.  It is estimated that around 60% of all websites using CMS are using WordPress, and around 28% of the top 10 million websites use WordPress.